Category: Marketing
Increasing your website sales
COVID-19 pretty much shut your business down and significantly impacted your sales. You decided to take your business online (or are thinking about it), and after a lot of work, time and money, you have your site up and running. But, there’s one major problem, your online sales aren’t what you expected. Sounds like you…
First steps to taking your business online
Small businesses across the country were hit hard by the COVID-19 pandemic. But, as restrictions start to ease up and re-openings begin, business owners can finally focus on rebuilding towards a new “normal”. In addition to the financial support offered to small businesses by their Federal and Provincial governments, we noticed that many opted to…
Building your business up when the economy is down
Entrepreneurs are often more confident about borrowing and investing in business growth during a roaring economy. However, business growth opportunities can present themselves, even during a weak economic cycle.
How to Launch Your First Content Marketing Campaign
Content marketing has become an indispensable asset to many companies. In 2016, marketing teams in the U.S. spent $12 billion on content, while $40 billion was spent globally, estimates [...]
Biggest Challenges for Your Digital Marketing Strategy
The right digital marketing challenge can help your small business generate new customers and more sales. Here are three things to consider when mapping out your strategy.
Considerations Before Hiring a Marketing Specialist
Here are four things to consider when hiring a marketing specialist. Hiring the right person will help your business stay on top of the most effective marketing trends to help [...]
Make Customer Service the Start of Your Marketing Efforts
Focusing on customer service and increasing the average life of a customer can really impact your business’ bottom line. Here are 4 strategies that will help you make customer service [...]
Starting Your First Content Marketing Efforts
Content marketing is telling your company's story in a way that resonates with your customers and potential customers. Here are 3 tips to get you started.