Category: Marketing
Word-of-mouth marketing strategies for SMBs
Although digital transformation has brought us a variety of new marketing channels and tools, word-of-mouth marketing hasn’t lost its relevance. In fact, it’s arguably still the most powerful marketing tool out there. Word-of-mouth remains the most trusted form of marketing – with 92% of consumers trusting reviews and recommendations from their friends and family over traditional media.…
7 tips for effectively managing summer temp employees
Summer is in full swing, and for many business owners, this means managing interns and other temporary employees. These workers can present unique challenges due to their limited experience and different motivations compared to year-round staff. As a manager, you know a one-size-fits-all approach doesn’t work, especially with seasonal workers. So, here are seven actionable…
Summer 2024: What to expect and how to prepare your small business
Canadian small businesses are currently facing a mixed bag of opportunities and challenges as summer draws near. Despite a strong job market and population growth, consumers are struggling with issues such as high debt and rising mortgage rates, which are limiting their spending power. However, there is hope on the horizon. The Bank of Canada…