Category: Advice
5 lessons for small businesses from top entrepreneurs
When you think of successful entrepreneurs, who comes to mind? We’ve all heard stories of small businesses that started with very little and went on to achieve big things. But what’s their secret, and how did they do it? Let’s explore their stories and draw practical lessons that you can apply in various areas of…
The 2023 small business outsourcing guide
Are you bogged down with tasks that stop you from focusing on the areas of your business you need to the most? Consider the benefits of outsourcing. Outsourcing has become a tool for small businesses to access specialized skills, reduce costs, and boost efficiency. In a Clutch report, 83% of small businesses planned to maintain…
Winning fall and winter marketing strategies
Every season presents its own set of unique marketing opportunities and challenges. As we move into fall and winter, it’s important to understand how the modern Canadian consumer thinks and acts. In this blog, we’ll discuss the profile of the Canadian consumer, ways to get their attention, and strategies to align your marketing efforts. Understanding…
Canada’s economy in 2023: A guide for SMBs
When you’re busy running your business, staying on top of the economy might feel like one more thing on a never-ending to-do list. We’re here to save you time. In this blog, we bring you up to speed with the current state of Canada’s economy and provide insights on what’s to come. Two key areas…
How to tell your brand story
Behind every successful brand lies a good story. When you think of brands, you think of those that left a lasting impression on you. Like Apple, with its innovative products and minimalist designs, or Nike, with its iconic “Just Do It” slogan and inspirational marketing campaigns. Their success was built on more than just products…
The ultimate guide to writing your first blog
Since the early days of the Internet, blogs have been a way for business owners to stay connected with their clients. Even today, with the abundance of content online, they remain a powerful tool. If you’re intimated to jump in, don’t worry, we’ll help you get there. Here are tips on how to help kickstart…
Pricing strategies to maximize profitability
Balancing profitability and customer satisfaction is a common challenge faced by small business owners. Fortunately, pricing strategies provide a solution and a clear path to maximize profitability while keeping your customers happy. In this article, we’ll help you find your true price and explore six pricing strategies tailored for small businesses like yours. Finding Your…
Maximize opportunity with dual financing
When it comes to financing, every small business has unique needs. A one-size-fits-all approach often falls short of meeting these diverse requirements. That’s why we’re excited to introduce our latest dual financing feature: a solution that combines the benefits of Business Term Loans or Flex Funds Advance with the added flexibility of a Business Line…
Updated – CEBA Refinancing Program: Save up to $20K and then some
The CEBA loan program’s repayment deadline is coming. Set for January 18, 2024, small businesses can take advantage of up to $20,000 in loan forgiveness, but only if they repay their loan in full by the deadline. For many Canadian small businesses still recovering from the effects of the pandemic, this is easier said than…
Flex Funds Advance – everything you need to know
Ask any business owner what their top requirement for success is, and they will tell you: flexible financing. Traditional lending options, like loan and line of credit, have their place but can fail to address the unique needs of certain types of businesses. This is why we created Flex Funds Advance. With a variable repayment…
Is a Business Line of Credit right for you?
Unlocking the potential of a Business Line of Credit for your small business goes beyond understanding its basic definition. While many business owners are familiar with the concept, they may not fully grasp the specific scenarios in which a Business Line of Credit can be beneficial. In this blog post, we’ll share the benefits a…
Mental Health Week: Tools for SMB owners
Owning a small business can be a rewarding experience, but it comes with its fair share of obstacles. Small business owners frequently juggle multiple roles, manage various tasks, and work long hours to achieve their goals, often at the expense of their mental well-being. As we highlight Canadian Mental Health Week, it’s essential to recognize…
Maximize your marketing efforts with ChatGPT
AI technologies have revolutionized the marketing landscape for small businesses, providing new opportunities and challenges in equal measure. However, with the sheer volume of tools available, it’s easy to get lost in the noise. Enter ChatGPT, an AI-powered chatbot that opened a world of opportunity for business owners who may have previously overlooked the potential…
The art of managing customer reviews
Suppose a new restaurant opened in your neighbourhood, wouldn’t you look up reviews of their business online before trying it out? Nowadays, online reviews are an integral part of the customer journey. As consumers, our decision to try out a new restaurant, book a hotel, or purchase a product is often influenced by the opinion…
Should you incorporate your small business?
It’s the age-old question for small business owners: to incorporate or not to incorporate? Incorporation may have seemed like a distant dream when you started your business, but as your business grows and evolves, you may find yourself considering this option more seriously. It can be tempting to put off this decision, but the truth…