Author: Adam Aberback
5 steps to creating an effective content calendar
With 2020 officially behind us and the post-holiday lull setting in, now is the perfect time to set your business up for a successful online presence. As you take this opportunity to plan your goals for 2021 and prepare your business’ action plan, you should also take this time to plan a social media content…
How to evaluate your small business marketing plan
As a small business owner, every resource you invest in your business is precious. Marketing is essential to grow brand awareness, generate leads, and connect with current customers. But how do you evaluate your small business marketing plan to see if your initiatives are working? Meaningful marketing results don’t happen overnight — it can sometimes…
2021: The year of the compassionate consumer
The stress and uncertainty of 2020 has many of us re-examining our values as individuals and as consumers. The coronavirus outbreak has not only put a financial strain on most, but it has lead consumers of all incomes to consider their purchases more carefully. Consumers have become more empathetic and aware of the power of…
5 SEO tips for beginners
SEO (Search Engine Optimization) is the practice of increasing organic traffic to your website through a search engine, like Google. Essentially, when you “optimize” your website for Google, you are adjusting it in order to increase the chances your website will come up as an answer when a potential customer is searching online for a…
5 last-minute holiday tips for small businesses
It’s safe to say that 2020 has thrown many small businesses for a loop. With all the mandated restrictions, regulations and overall uncertainty, many small business owners may not have had the time to prep for the holidays. If this sounds familiar – don’t worry! Here are 5 last-minute things you can do get the…
Bookkeeping habits that can increase your cash flow
A solid bookkeeping system is an essential part of running a successful business. No matter how big or how small your business is, it’s critical that your books are updated, accurate, and readily available. Doing this provides you with crucial information that can help keep your business financially healthy. Implementing the following bookkeeping habits will help…
Understanding the cost of financing: Factor vs. interest rate
When considering your small business financing options, you’ll want to determine the associated costs of every alternative. Although this may seem straight forward, pricing is often presented differently depending on the company or the type of financing product you are applying for. This can make it tricky to understand how much you are actually paying…
Why a business loan from Journey Capital may beat going to the bank
Whether you’re looking to expand your business, stock up on inventory or simply increase cashflow for daily operations, you’ve likely thought about securing financing for your business. Like many small business owners, your first thought may be to turn to your bank for funds. However, you might be missing out by overlooking other lending options.…
Small Business Week: Our team’s favorites
To celebrate Small Business Week, we thought it would be fun to share and showcase some of our team members’ favorite small businesses. Check back as we will be adding to this list all week! *The businesses profiled here are not clients of Journey Capital, simply small businesses our team members love and support. Julie’s…
How to successfully manage customer reviews
With more and more consumers researching the web to make their purchase decisions, the importance of reviews has become undeniable. Although you might feel like you have no control over what customers say about you online, there are things that you can do to encourage reviews and manage them in a way that benefits your…
Why your customer reviews matter more than ever
As we continue to shift towards a more digital market, customer reviews are more important than ever. Although opening your business up to potential criticism may seem intimidating, you shouldn’t be scared of reviews. In fact, consideration of reviews has become a critical part of your customer’s journey and it is in your best interest…
Which e-commerce platform is right for my store?
Now more than ever, having a strong online presence is crucial for businesses of any size. The recent pandemic has highlighted the need for small businesses who once relied on foot-traffic to go digital. While you may already know that launching a website is one of the first steps to taking your business online, you…
What is PPE & does my small business need it?
As a result of the ongoing pandemic, PPE (Personal Protective Equipment) has become a part of our everyday lives. Items that were once primarily used by healthcare workers must now be integrated into all types of businesses. As a small business owner, this is likely new territory for you. What is PPE? PPE is equipment…
National leader in online business financing launches first-ever PPE loan to help SMB’s reopen with confidence
Journey Capital now offers qualifying SMBs additional financing to purchase personal and protective equipment August 10th, 2020 – Journey Capital, a national leader in online business financing has just launched a brand-new loan to support Canadian businesses during the ongoing COVID-19 pandemic. With the lockdown phase across the country now over, businesses began reopening slowly…
4 cost-effective small business marketing ideas
Although running marketing campaigns on a small business budget can be challenging, it is doable. In fact, some marketing initiatives are less expensive than you might think! All you need is a little time and creativity. Whether your small business is in the process of reopening, slowly getting back on track or looking to accelerate…