Articles
Biggest Challenges for Your Digital Marketing Strategy
The right digital marketing challenge can help your small business generate new customers and more sales. Here are three things to consider when mapping out your strategy.
Considerations Before Hiring a Marketing Specialist
Here are four things to consider when hiring a marketing specialist. Hiring the right person will help your business stay on top of the most effective marketing trends to help [...]
Make Customer Service the Start of Your Marketing Efforts
Focusing on customer service and increasing the average life of a customer can really impact your business’ bottom line. Here are 4 strategies that will help you make customer service [...]
Small Business, Smaller Small Business Budget?
The rate of small business failure is trending downward, Entrepreneur reports. Part of this trend stems from savvy business owners who do their homework before putting [...]
How to Motivate My Employees When They Return from Vacation
Employees Returning from Vacation? Here are 6 Tactics to Keep Them Motivated at Work. The end of summer can have a sad ring to it. For many business owners, it means time to get back to work and finish the year strong. It’s also is a time when your employees are returning from their vacations…
From Temp to Perm? How and When to Do it Right?
Should You Bring Your Temporary Employee on Full-Time? Hiring temporary employees is a natural course for many small businesses during the busier seasons. Temporary employees come in many shapes, sizes, and with different expertise. The most common reasons to bring on a temporary employee include: college interns on summer break, to have an extra hand…
Balancing Online and In-Person Sales
Tips for Balancing Between Online and In-Person Sales An Interview with Parth Sharma, Brand Breeders I’m thrilled to have the opportunity to sit down with Parth Sharma, the owner and founder Brand Breeders. Launched in 2011, Parth’s company helps consumer goods brands launch and scale their business. Part manufacturing, part consulting, Parth spends his days…
Steps to Get Back to Work and End the Year Strong
In August, the slow, quiet, feeling of summer fills the air in many offices around the world. Each week a different team member is on vacation, some offices have “Summer Fridays,” and motivation seems lacking. In many parts of the country, it’s HOT, which makes most people sluggish and want to be anywhere but inside…
Evalutate These Metrics for Small Business Success
Evaluate These Metrics for Your Small Business Growth In July, our blog focused a lot of on attention on different areas and metrics small business owners can use to measure their business. At OnDeck, to say we’re metrics obsessed is an understatement. This applies to how we approach our business in general as well as…
Working Capital Financing in a Nutshell
What is “working capital”? And how can it help my small business? These are just a couple of questions we get every day, here at OnDeck, so I thought it would be prudent to do a little review. Cash flow is the heartbeat of a small business. For many business owners, it makes sense to…
Increase Your Bottom Line: Evaluate Your Online Presence
Evaluate Your Business’ Online Presence to Grow Your Profits Each year, as more of your customers spend more time online, your business’ online presence becomes increasingly important. The hardest part about building your online presence is the ever-changing rules and best practices of the digital world. The best practices that worked last year, let alone…
Strategic Borrowing Benefits to Increase Your Loan Options
Increase Your Loan Options with Strategic Borrowing Without adequate capital, it’s difficult for small businesses to grow and thrive. This is true whether you fund your business through cash flow, investment, or borrowing. Taking a strategic approach to meeting your business’ need for capital to fuel growth and fund any other ROI-generating activities will ensure…
A Guide to Managing Your Cash Flow…From A Dentist
Managing Your Cash Flow is Critical to Success: Even A Dentist Agrees When you visit your dentist (twice a year) you might not think about how they run their business. Neither did we, but we learned that it’s not as easy as finishing dental school and putting out an “open for business” sign. Dino and…
5 Tips to Evaluating Your Small Business Social Media Marketing
5 Tips to Evaluating Your Small Business Social Media Marketing When was the last time you evaluated your small business’s social media marketing strategy? With 2017 halfway through, it’s a good a time as any to take a look back, assess, and see where you can make some improvements to end the year on a…
Fast Small Business Loans
Many businesses finance growth and meet short-term capital needs with a small business loan. There are times when fast access to additional capital is critical to taking advantage [...]